The new venture, called Greenbee, went live yesterday, offering customers a range of general insurance products, as well as travel agency and ticketing services. The company has said it will expand into life insurance, in partnership with Friends Provident, in the New Year, and is finalising a tie-up with Cox & Kings to provide high-end holiday packages.The partnership is effectively following a model pioneered by Tesco. All products will be supplied by partner organisations, such as Axa and Expedia, and next year Friends Provident is expected to join to provide life assurance and Cox & Kings will start offering its up-market travel services.
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General Insurance Products
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